Bradley (Brad) Harden serves as the Operations Manager for Heartland Coca-Cola. He is based out of Springfield, IL and has held various sales and leadership roles over the past 24 years. He has a proven history of success across Central IL and has built lasting relationships within the communities he has served.
Brad is a Veteran of the United States Air Force and has a BS degree from Southern Illinois University along with an MBA from University of Illinois at Springfield, IL.
Brad is also a board member of the Illinois Beverage Association including serving as President of the IBA for 2.5 years. He has demonstrated a commitment to serving in his local communities by being actively involved in the Springfield Area Chamber of Commerce, Boys and Girls Club of Central IL along with a sustaining presence of supporting the Special Olympics.
Brad lives in Springfield, IL with his wife Michelle. They have three children; Morgan who resides in Wilmington, NC, Brayden, active-duty United States Navy, and Madelyn who is a Senior at Missouri State University. Brad joined the board in 2026.